technographic definition

With this data in hand, you can make an analysis on the prospects' challenges and needs based on this technology. Technographics is a set of technology-based characteristics about a company and its processes. Much like demographics and psychographics, technographic profiling is a criteria built upon the technology they use. Entries with "technographic". Technographic profiling allows you to answer questions like: For example, businesses are able to utilize . Critics The critics are the opposite of the conversationalists. Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. adjective. Four actionable benefits of technographic data include: 1. Technographic scoring helps the sales team prioritize accounts based on the technologies they use. Related words & phrases technographic technographical. Relating to technography. Cybersecurity Posture: The cybersecurity posture . Profiling users based on technographic intent serves the purpose of identifying and segmenting target markets with extreme specificity. Companies using cloud-based software are usually more tech-savvy and want . Definition of technocratic : of, relating to, or suggestive of a technocrat or a technocracy Examples of technocratic in a Sentence Recent Examples on the Web In New Dawn, citizens live in a hypervigilant, technocratic state in which memories, dreams and individuality are tightly regulated by government forces. Definition of Technographic. Steven Connor's definition of technography, as 'any writing about any technology that implicates or is attuned to the technological condition of its own writing', is in accord with this. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. Skilled in Prosytem FX, FX Hedging, Foreign Exchange . The goal of technographics is to help marketers understand a customer's needs by analyzing the technology they are using. You can also identify if they use cloud-based or in-house software. As technology becomes increasingly prevalent in the lives of consumers, technographic segmentation has never been more important to marketing departments. Operators (known as technographers) assist clients in determining which tools and techniques would be . The cumulative data can then be harnessed by marketing and sales teams . This group responds to status updates, blogs, websites, news, forums, products and services. technographic (not comparable) Examples Add . Technographics are a type of firmographic data because these technological data points are attached to organizations. For example, a company that does not have a CRM system is more likely to purchase one than a company that has been using and customizing its CRM . While technographic data refers to the usage of software, hardware, and networking . Technograph gives us a glimpse of the new craze by sharing some of Lola Techie's Plurks: gv2019. Technographics is the profiling of target accounts based on their technology stack. The process of this segmentation is called "technographic segmentation . Technographics, or technographic data, refers to the technologies and software that companies use to run their organization. Traditionally market researchers focused on various demographic . Technographics is a set of technology-based characteristics about a company and its processes. Technographic segmentation is segmentation according to a consumer's preferred choice of technology. Technographic data will show you which companies use Salesforce, as well as any other relevant tools (both complementary and competing). Definitions. technography: technography (English) Noun technography (uncountable) The description of the arts and crafts of tribes and peoples. Technographic definition. grammar. Operators (known as technographers) assist clients in determining which tools and techniques would be . Meaning of technographic for the defined word. Technographics is that arm that completes the triangle and intersects demographics with firmographics. Sales and Marketing Teams Technographic data sources the information pertaining to who uses the product or services offered by your competitors. Technographics, or technographic data, refers to the technologies and software that companies use to run their organization. Technographic segmentation of over 15,000 technologies. . Technographic: Software companies may assess technology stacks and prioritize leads who use systems that integrate with the software company's solution. Why Technographic Data is Important. Get directly in touch with the decision-makers. adjective. Combined with targeted marketing and sales efforts, meanwhile, this information provides a way to significantly improve conversion outcomes. technographic: Of or pertaining to teehnography; having a systematic knowledge of the terms and details of an art or invention. The integrative nature of technographic research involves examining material transformation, technology use and performance as a configuration of material and social elements. Technographic Definition from Encyclopedia Dictionaries & Glossaries. Technographic definition. "Demographics" are defined as "the statistical characteristics of human populations (such as age or income) used especially to identify markets." Your business probably uses demographic data to understand what types of customers or clients it's trying to . Relating to technography. phy | \ tekˈnägrəfē \ plural -es Definition of technography : the description of arts and crafts especially with reference to their ethnic distribution and historical development Love words? It contains insights about potential customers' technology stack and how and when they use their technology. On its own, technographic data offers a window into company technology use. The challenge? Similar to firmographic data, data representing the demographics of people and company information, technographics aims to represent the demographics data of companies' technological stacks. See the extract under <internalXref urlencoded="technographer">technographer</internalXref>. English dictionary definition of TECHNOGRAPHIC along with additional meanings, example sentences, and different ways to say. Examples of technographic data includes website technology such as CMS, digital analytics, CRM software, marketing automation tools, etc. grammar. Technographics can be used to segment, study, and target organizations within a market, much like the similar data types "demographics" and "firmographics". Technographic data is a key driver of the account-based marketing approach. Think smartphones, software, operating systems, desktops, and apps. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. technographic. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Technography distances itself from views of technology as single artefacts or as science-based techniques. Stem. UK English definition of TECHNOGRAPHIC along with additional meanings, example sentences, and ways to say. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. Technographic data, when handled correctly, may assist organizations in aligning their product offerings with digital transformation demands and capturing client attention. Technographic data (also referred to as technographic segmentation) is the analysis of the technology stack a company uses, including hardware, software, and applications. Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible . Technographics targeting, is a business-to-business (B2B) marketing strategy that focuses attention on potential customers who use a specific hardware or software stack. Technographic data refers to analyzing ownership and usage of technology by a particular company. With the help of technographics, marketers can identify and score accounts. Technographic data provides a technological profile of companies, helping plan for such systems. Technographics are the analysis of the technologies used by a business and its ability and interest in buying new technology. Default technology categories like CRM, ERP, CMS, Marketing Automation Platform, etc. Why is technographic data important for businesses? technographic. Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible . Network Segmentation: This is a process of dividing a network into separate segments, either physically or technologically, to limit access to specific users. Technographics can be defined as a market segmentation tool that consolidates profiles and the interactions between different technology and its user—their behavioral patterns and the characteristics of their usage of it. Experienced Capital Market Senior investment manager at Edward Jones with a demonstrated history of working in the Financial Service Industry. British Dictionary definitions for technography technography / ( tɛkˈnɒɡrəfɪ) / noun the study and description of the historical development of the arts and sciences in the context of their ethnic and geographical background Technography definition, the description and study of the arts and sciences in their geographical and ethnic distribution and historical development. Technographic data provides the necessary information for planning the segmentation. Technograph gives us a glimpse of the new craze by sharing some of Lola Techie's Plurks: gv2019. Further, clear indicators of the startup's growth tendencies and the speed and acceleration of this growth help indicate business traction. Vital technographic data allows you to customize sales pitches and run hyper-targeted campaigns. Pure technographic data and social technographic data are two different things. Grammatically, this word "technographic" is an adjective, more specifically, an uncomparable adjective. In this respect, technography is not just one mode or mood of literary writing; rather all the writing we tend to call literary must be regarded as technographic, in that it is 'the engineering in . Technographics is a portmanteau of the words "technology" and "demographics", and refers to information that describes the use of technology solutions, their adoption rates, and the potential challenges they present for organizations. Once you have a definition, list the . Business traction is commonly defined as the progress and momentum of a startup company. Mixed with focused advertising and marketing and gross sales efforts, in the meantime, this info supplies a method to considerably enhance conversion outcomes. Instead, it puts the focus of . technographic. Definition in the dictionary English. This technographics definition isn't terribly useful without context. The technographic approach may be particularly useful in integrative studies. From techno- + -graphic, after technography. 4 actionable advantages of technographic information embody: 1. Meaning of technographic in English: technographic Pronunciation /ˌtɛknəˈɡrafɪk/ adjective Of or relating to technography. The goal of technographics is to help marketers understand a customer's needs by analyzing the technology they . Stay a step ahead of your competitors by understanding their products, services, and . Technographic data explores the tech stack of a prospective customer, from the infrastructure, network tools to the various applications powering their process. Technographics are a type of firmographic data because these technological data points are attached to organizations. TechTarget Contributor; Technographics targeting, is a business-to-business (B2B) marketing strategy that focuses attention on potential customers who use a specific hardware or software stack. Technographics can be used to segment, study, and target organizations within a market, much like the similar data types "demographics" and "firmographics". Technography may be defined at its simplest through the spelling out of its elements, Greek τεχνο - and -γραϕία: thus, technography is the writing of technology. Stem. Technographic data consists of distinct consumer profiles defined by characteristics, variables, and parameters attributed to a user, based on their actions and behavior towards technology. By itself, technographic information affords a window into firm know-how use. The definition of technographic in Dictionary is as: Relating to technography. This data also may include information about when the companies purchased their specific technologies (tools and applications). Examples of technographic data includes website technology such as CMS, digital analytics, CRM software, marketing automation tools, etc. Technographic, as a word, is culled from the combination of 'technology' and 'demographics.' Hence, technographic data informs about the reality of technology with a particular customer. This relates to recognition or trying to start a conversation or discussion regarding a chosen topic. technographic (not comparable) Examples Add . Sales and marketing teams can gather . See more. Thus, technographics is highly relevant for the following units of your organization: 1. readily available. Of course, there is more than one way to measure growth, which suggests a wide variety of how traction is earned and . grammar. Improved Segmentation. Wikipedia Dictionaries. Origin Late 19th century; earliest use found in Smithsonian Institution Annual Reports. What is the definition of business traction? technographic. English Wikipedia - The Free Encyclopedia. grammar. Definitions. This is where technographics comes in. Definition technographic targeting (technographics) Share this item with your network: By. Technographics is all about better understanding a customer through analysis of their technology stack. Definition in the dictionary English. //Thepaperx.Com/Products-531L-6U85Ggl-1S.Html '' > technographic - definition and meaning - Wordnik < /a > the approach... The technographic approach may be particularly useful in integrative studies important to marketing departments describe homogeneous clusters of consumers comprise... 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